The Concrete5 Tips & Marketing Blog 

Advice, tutorials, news, training and expert advice on the Concrete5 content management system, ecommerce, website design, online marketing and social media optimization from Pixo Web Design & Strategy. To watch training videos visit our Concrete5 videos page.  To learn more about our Concrete5 services or to get your own Concrete5 website please feel free to contact us.

Feb
15

Why SEO is Now All About UI & Marketing Rather Than Black Magic in 2017

At Pixo, we've been doing search engine optimization (SEO) since the very earliest days of search.  If you remember when their wasn't a site named Google and Yahoo was a manually done search index then you would know how long we've been doing SEO.  Oh, how times have changed.

About 7 years ago search, in my opinion SEO started to get dark.  Google wasn't "smart" enough in those days to figure out what sites were about from the content so they asked site users to do a lot of things to explain what the site was about and any kind of a backlink from any site was a "good" backlink.  I remember thinking how strange it was to try to get a link from another website in order to get your website to rank we'll instead of to drive traffic.  But that was how the system worked.  Google didn't want for it to work that way, but they had created that environment and as a result a lot of sites ranked that frankly weren't always great sites.  I remember 10 years ago being frustrated because a nudist website outranked my wedding website for a while for the search phrase "wedding website service."

category: Search Engine Optimization
read full post

Feb
04

Fascinating Insights into Perception & Reality in Website UI Design

For one of our larger and more innovative clients we have recently been finishing up a larger project that will go live in the next couple of weeks.   After building out what will be a truly revolutionary website for the industry we did focus groups on the website to get user feedback so we could make adjustments to get the website perfect.  We gained a lot of great feedback.  Most of it was what was to be expected but some insights were pretty interesting.

As a side project for the same website we were challenged to come up with a new form that was different than anything the industry had seen before as a test.  I can't go into the specifics of it at this time, but think of a quoter form being meshed with an instant messaging user interface and you would have a ballpark idea of what I'm talking about.  There are websites that currently have something similar to this, but I'm not aware of any website in this same space that has something as unique as this.  In the interface it appears like you are talking with someone at the company, but you obviously are not.   A series of questions, like you would have in a form, appear and the user simply answers the questions.  

category: Website Design
read full post

Dec
19

2016 Most Popular Blog Posts

By far our most popular blog post of 2016 was the Definitive Guide to Concrete5 Search Engine Optimization from back in May.  But it is interesting, when looking through the analytics, to see the number of old blog posts from years past that still make it into the top 25.  Still in the top three is the 2014 SEO Rant: Concrete5 vs. Wordpress for Top Rankings in Google post.  A lot of great nuggets of information have been shared from this blog over the years.

The following are the 2016 top 5 blog posts:

1 - Definitive Guide to Concrete5 Search Engine Optimization

2 - Concrete5 eCommerce to be Available in Version 8

3 - Same Great Service, New Address

4 - Pixo to Open New Office in Park City / Midway in August 2016

5 - Concrete5 Salt Lake City Website Design/Development

category: Website Design

Nov
27

13 Years of Amazing Website Development & We have a Gift For You

For the week of Cyber Monday, get a new website for 20% off the regular price.  Our best website, designed to your specifications with a content management system included at the best price of 2016.  This is our gift to our customers as a thank you for a fantastic 13 years of business.  Contact us now to get your website started.

category: Website Design

Nov
23

A Lot to Be Thankful For in 2016

Reflecting this holiday season on the last year, we have a lot to be thankful for.  At Pixo, I have the best team of designers, SEO professionals, developers, content writers, content management specialists and social media gurus that a company founder could ask for.  We've accomplished a lot in the last year.  Opening up a new office in Utah was a big endeavor and I couldn't be more proud of how my team kept things moving.  Everyone on the Pixo team I've been working with for at least two years now and I'm very grateful for the fine work they do.

I'm also very grateful to our clients.  Not just because of the "money" side of the business, but because many, if not most, push us on a daily basis to come up with the best websites in the business.  I look at the websites we were doing just two years ago (and don't get me wrong, they were great back then) and what we are doing now and I'm proud of how we are finding new ways to increase conversions and drive new business for our clients. 

It has been an amazing year and I'd like to thank everyone for making Pixo what it is today and I look forward to 2017 and the great things that are ahead of us in the coming year.


Oct
20

Concrete5 Salt Lake City, Utah Website Design & Development

Salt Lake City, Park City, Provo, Heber City & West Valley Concrete5 Website Services

For over 13 years, Pixo Web Design & Strategy has helped companies with their website design and development needs.  Pixo is a leading provider of the Concrete5 content manage system design, development and theme services in Salt Lake City and surrounding areas.  For 8 years we've been building websites utilizing the extraordinary tools in Concrete5 to help website owners leverage the latest technologies and build their business. 

category: Concrete5
read full post

Sep
22

An Interesting Case Study for Social Media Buzz, Blogging & SEO

Recently I had a conversation with a very smart client about blogging for search engine optimization (SEO).  The best way to have success in attracting new clients through blogging and SEO isn't the traditional way that SEO blogs were done in the past with highly optimized content that is keyword dense.  Don't get me wrong, a good blog post needs to be on target with keywords in it, but if you want to get it to rank, particularly in competitive categories, you need to get some buzz. I'll explain the buzz more in a bit.

category: Search Engine Optimization
read full post

Aug
08

Case Study: How One Pixo Client's Small Online Investment Paid Big Dividens

Recently a Pixo client was looking to take their website to another level.  Problem was that they didn't know what they wanted to do and how they wanted to do it.  They just knew that if there were additional opportunities that they wanted to take advantage of them.  They were already using Pixo's Advanced Search Engine Optimization services to rank highly on Google and the other search engines for their chosen keywords.  As a matter-o-fact, they were in the top 3 positions on Google for over 27 keywords.  Their website was a bit older however and they did not have a mobile-friendly website so immediately we knew what they could do to rank even better and drive additional traffic.

category: Website Design
read full post

Aug
06

Same Great Service, But New Address

timp.pngAt Pixo Web Design & Strategy we are excited to announce our new location in ‪‎Midway‬, Utah just outside of Park City and Heber. Over the next Month we will be completing the new office in Utah. All correspondences can continue to be sent to the Arvada, Colorado address over the next two weeks.  After that please send all correspondences to:

P.O. Box 1093
Midway, UT 84049

After September 27th all correspondences can be mailed to our new location at:

496 South 360 East
Midway, UT 84049

Pixo is famous for our world-class website design, search engine optimization and social media marketing services.  We are thrilled to bring these services locally to Utah and look forward to continuing to serve great companies in Denver and around the world.  Pardon our dust during this transition!


Jul
22

What to Do When Your Website Hosting is Terminated or You Need to Recover Old Pages

I've seen it too many times before where a website owner didn't pay their hosting bill and their website was suspended or deleted, or a web designer won't give them access to their website or they accidentally deleted something on their website that they shouldn't have.  How do you recover that old website after it is gone?

category: Website Design
read full post

Jul
15

Advanced Local Search Engine Optimization for only $200 Per Month

Small to medium sized business owners rejoice, this is your opportunity to get visible in Google.  Pixo Web Design & Strategy is offering Advanced local search engine optimization for only $200 per month for most websites.    The includes a competitive analysis, site analysis, keyword analysis, schematic markup, mobile analysis, content analysis and professional tagging of your title and meta tags for all of your pages.   Then on a monthly basis we make adjustments to your website based on bi-weekly reports that we run on your site and create quality backlinks to your site.

category: Search Engine Optimization
read full post

Jul
13

Free Way to Track Website Phone Leads to Get at Your ROI

There are more sophisticated ways to do this, but if you are on a budget and need to track phone leads from your website, here is an inexpensive way of doing it.  This article shows you how to add a little javascript to your website to display different phone numbers to your users so you can track where your leads are coming from.  A pretty slick way to put together an ROI for a campaign.  Here is the code that you would add to the <head> of the page:

var current_page = document.URL; var sourceConfirm = current_page.indexOf(“?source-track”);

var phone_num=”XXX-XXX-XXXX”; if (paidConfirm != -1) { document.cookie = “Track this Source”; } else { }

var cookieCheck=document.cookie.indexOf(“Track this Source”);

if (cookieCheck != -1) { phone_num=”YYY-YYY-YYYY”; } else { }

Replace “?source-track” with whatever parameter you are using to tag the inbound link with.  Replace XXX-XXX-XXXX with your default phone number.   Replace YYY-YYY-YYYY with the variable phone number that you would like tracked.


Put the following tag where you need the phone number to display:

<script>phone_num</script>

category: Online Marketing

Jul
10

Using Love to Build Your Business & Turn Around Organizations

Let me say from the outset that I'm not a sappy person.  I'm not afraid of a hug, but I'm not a touchy feely person.  But there is something that I've learned and thought about over the last 20 years that applies to any aspect of life and has great application in the workplace.  That is the concept of love.  If you want your business to succeed, if you want to find personal success and satisfaction there are few things that will drive that success greater than love.  Am I talking about going around and huging your employees and clients?  No (although it might not hurt).  What I am talking about is the source of your motivation and your employees motivation in building the business. 

read full post

Jun
23

Influencer Campaigns: Not All Blogs are Created Equal

At Pixo, we have been doing influencer campaigns via mom blogs for a long time.  One thing we have found is that not all blogs are created equal.  Some of the blogs that purport to be popular will drive very few conversions.  Some moms with blogs may get invited to all of the influencer events by media outlets and are popular with corporations, but you find they have very little actual followers.  And then some blogs can drive amazing traffic to your website, business or events. 

For different campaigns we've setup tracking tools to find what bloggers can actually drive results and increase sales.  One thing that we've found is that the price that a blogger asks for a post doesn't necessarily indicate the value that they can provide.  For example, milehighmamas.com was the seventh most expensive site for a campaign that we did but came in third for conversions and in total ROI came in 2nd.  This was for an influencer campaign involving 16 different websites. 

Before you start a blogging influencer campaign make sure you know the players, track results and allocate dollars to the sites that can yield the best return on investment for you.

category: Social Media

Jun
03

Fact: The Promise of Mobile Advertising Has Finally Arrived

I remember in 2001 when there was a lot of talk about mobile advertising and promise of being able to advertise to consumers in your local area as they were on their mobile devices.  That promise of being able to drive revenues through mobile advertising seemed to come up ever year after that and take many forms, but always seemed to fall flat.  Geolocation texting, mobile ads and mobile websites took many forms, but often weren't very consumer friendly and didn't really seem to have a large enough audience to be compelling.  One problem is that mobile devices at the time were clumsy, slow and not nearly as visually compelling as desktop browser user experience.  That started to evolve with the introduction of the iPhone, CSS3 for responsive websites and LTE mobile broadband type data speeds.

category: Website Design
read full post



For more information about this blog or Concrete5 please visit my: Google+ profile.