For five years Disney has put on the invite only Disney Social Moms event at one of its park. We were invited the previous two years but were not able to attend because of scheduling conflicts. This year we made it a point to attend and it did not disappoint.
We've worked with Disney on a couple of previous park opening adventures which were just fantastic opportunities for us. Social moms had everything that those events had plus a great opportunity to learn from some of the leading thinkers of our day. Not to mention it is a real treat when Disney shuts down an entire section of the park for you so you can enjoy the rides without almost no lines. Who else has gone to Cars Land and after concluding Radiator Springs Racers were given the opportunity to just stay on the ride because nobody else was in line?
Disneyland has fully embraced the mom community. Some may say that an event like this one is self-serving but to those who understand that community the concept is brilliant. Invite 150 mom influencers to learn about everything Disneyland for four days and at the same time create deep ties to the community. Disneyland understands that moms listen to other moms in the social media realms, that moms on average control 85% of the household spending and moms make the majority of travel plan decisions for a family. Why not work with influential moms and create awareness at the same time?!