Start up businesses or established companies with a new product often times will turn to Kickstart to build funding or to market a new product. Kickstart is a wonderful way to promote a new product to an eager audience looking for a deal, latest technology or service. However you should establish your website long before you start your Kickstart campaign to build momentum into the campaign for the best chance at success.
I can't count how many times we've taken a Wordpress, Drupal, or Joomla website and turned it into a Concrete5 website. For many users those before mentioned content management systems just doesn't meet the user's needs. Usually the problem is that for some users, the editing tools just aren't intuitive enough to use and the website owner wants to more easily be able to make edits and add products to their website in a simple but powerful way.
Google+, Google's social media equivalent to Facebook, has had a meteoric rise in the number of users over the last year. We've been telling our clients that they need to be on Google+ for the last two years, because we saw a trend and statements from the Executives at Google that told us that if you wanted your website to rank well in the search engine results then Google+ is where you needed to be now.