"Does blogging work and can it increase my site traffic?" That is a question I often hear from clients. The answer is yes and no. I sometime see blogs that clearly aren't worth the effort because the messages are all wrong if the goal of the blog is to increase traffic through the search engines. Good blog posts use the latest techniques for search engine optimization and focus on user needs. If your blog posts don't answer a question, aren't news worthy and don't have a call to action then they might be as effective as they could be.