Almost two months ago we were contracted by a well established Denver/Arvada business that was looking to revitalize their online presence. By their own admittance, there website had been neglected some and where they use to get new leads on a regular basis they were getting none.
We did a review of their business goals and their online marketing and immediately found fixable problems. An outside service (yellow pages) was doing their Google Adwords campaign, which was poorly designed and over priced. We immediately rebuilt that and the client notified us that immediately they started seeing leads from it. We then conceptualized a new website to build their brand, improve their mobile presence and renew search engine optimization efforts. Their previous website use to rank, but had fallen behind the times and as a result wasn't showing up as well in the search engines as it once did. The new website was an immediate success with additional leads coming from the search engine optimization (SEO) efforts. They literally, in a month's time, went from mediocre visibility in Google, to being on page #1 of Google for 91% of their keywords that we are optimizing.
What was their return on investment (ROI)? From what they were saving in costs to their former Adwords service provider it will nearly pay for their website in the first six months. Not to mention the significant increase in business that has come from their updated Adwords campaign and their new website is having a substantial impact on their business. Needless to say, we've found a good new friend in Denver.
Could your business need an online revitalization? Or are you starting a new business and need website consulting, design and development services? Let us show you what we can do for you.
Amber, VP at Pixo and social media guru, recently made some interesting observations. There has been a trend in the industry towards campaigns on Instagram and away from bloggers in recent years. I get that. You go where the people are and Instagram is the current darling, with double digit growth in recent years. To some degree moms have been replaced with the "pretty people" on Instagram. Again, somewhat understandable, but there are some missed opportunities when doing an Instagram campaign verses a blogging campaign.
Local searches on mobile devices are growing 50% faster than mobile searches overall. If your business wants local traffic, this is a quick little search engine optimization (SEO) trick you can use to get your page on page #1 of Google for a local search. Simply add the text "near me" on a page that is optimized for local searches. So, let's say you are a website design agency that has two main local pages. One is optimized for Denver and Arvada website development and the other is optimized for Park City and Heber City website development. On each of those page simply (and appropriately) add the text "near me" on the page. Preferably close to where you mention your location or city. Why? Because a growing phrase that is getting used more and more for local searches is "near me."
I have to tell you about a new client that we've been working with for about a months now on a new website design and search engine optimization. They were looking to start a new business in Heber City and explained that they didn't have a lot experience with what was needed for their website and wasn't sure what to do. Frankly, they seemed a little lost and scared and said that they wanted to meet in person because they needed to know who they would be working with before they started the project. That all made sense to me so I started asking questions about what they would be doing with their business, where they wanted to go and started talking about different online marketing strategies with the pluses and minuses of each. After about 30 minutes, I asked when they would like to meet. The response made me chuckle, because I had heard it a couple of times in the previous two weeks. "We don't need to meet. I know I want to work with YOU. You are the first person who has told me what I needed to know and told it to me in a way that I could understand."
Three weeks later we put up a new website for this client and immediately started putting the finishing touches on their SEO. A few days later the client called and said, "I've already got my first patient from off the website!" I was thrilled for her. I told her that wasn't typical to see traffic off the site already, but hopefully it would be the first of many.
If you need a website, online marketing consultation or SEO for your Heber City, Park City or Midway business give us a call: 435-767-7496.