I've wrote about this some before, but it is a trend that seems to be gaining some steam. That is users using the phrase "near me" in their local searches. One great way to take advantage of this trend is to add "near me" appropriately to your website pages. In the Google My Business listings in the search results, Google uses proximity to find the best local results. But for the organic results it is kind of a mish mash of different results, depending on the search phrase. So for example, a search for "website design near me" or "SEO near me" might bring up local results, but also results for companies that have content that best matches that phrase. So by having that content on your website, you increase your changes of your business being found locally. Just a quick and free local SEO tip.
So you have probably seen the map results that show up at the top of some (but not all) search results on Google. Have you ever wondered how to rank in the Google My Business (GMB) map listings in the search results? Has your site been hit by the Google Possum update? Here are some secrets and things you can do to show up on the top of page #1 on Google in the local pack. The first step is to setup a Google My Business listing here. It is free and fairly easy to setup, but read this post first.