Digital Marketing & Concrete5 Tips Blog 

Advice, tutorials, news, training and expert advice on the Concrete5 content management system, ecommerce, website design, online marketing and social media optimization from Pixo Web Design & Strategy. To watch training videos visit our Concrete5 videos page.  To learn more about our Concrete5 services or to get your own Concrete5 website please feel free to contact us.

Sep
25

Selling Online in 2019: Wix vs Wordpress vs Amazon vs Shopify vs Concrete5

Are you looking to selling products online for your business?  Confused with the myriad of options to choose from when it comes to ecommerce platforms?  Here is a quick list of things to consider when making your options:

  • Wix is easy to use and fairly inexpensive, but it is somewhat limiting.  Particularly if you ever need to make enhancements to your website that outside of what functionality that Wix gives to you.  Basically you don't have access to the source code, so you are somewhat limited to make integrations or custom changes to the website.
  • Wordpress has many popular ecommerce add-ons including Woocommerce that allows for a fairly robust shopping platform.  Some people are big fans of Wordpress and others seem to struggle with the tools to manage the ecommerce.  The strength of Wordpress is that here are a lot of different plugins to give you access to a lot of different functionality and you have access to the source code for custom enhancements.
  • Amazon is a massive shopping platform and putting your products on Amazon gives you access to millions of shoppers.  The downside to Amazon is that they don't give you control of your customers and you have to follow their rules.  Basically you sell products on Amazon, but they are Amazon's customer, so opportunities are limited.
  • Shopify is a powerful shopping platform that is very customizable.  Shopify gives you the ability to create a robust shopping experience.  The downside is it is a little more complicated to use than other options and it is a little more costly.
  • The concrete5 CMS is a popular platform that many users find easier to use than Wordpress and some comparable options.  Concrete5's ecommerce shopping cart system is good for small to medium sized businesses ecommerce needs.  The cost is very low and the code is easily extensible, but the system is not as robust as a Shopify and doesn't have as many extensions as a WooCommerce.
category: ecommerce

Sep
17

Why Wordpress 5.0 is Going to Cause Headaches for Many & it Might be the Time for a Change

Have you heard about the new Wordpress 5.0 changes that are coming. For some it will be an improvement (Wordpress has been falling behind for years), but for others it is going to force some pretty radical changes that won't be compatible with their current website.  At Pixo, we have experience with those changes and can guide you through them.  Some business owners might find the new Wordpress 5.0 changes to be welcome.  For some websites making content updates in widgets and the like isn't ideal and the new changes will make updating a website faster and more intuitive.  More like making changes on a Wix or Square Space website, but without the limits.  

category: Website Design
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Jul
17

Why a WIX Website Will Cost Your Business Thousands of Dollars

I've seen it more than once.  A new business builds a website on a website builder service like WIX, Square Space or Godaddy because it is an "inexpensive" way to build a website.  They spend a fair amount of time on that site and over time build it out as their business grows, investing a fair amount of time into it.  Then new business opportunities come up and they get stuck.  They need to integrate with 3rd parties or add enhancements that simple services like WIX can't handle.  Basically you have no access to the source code.  You are allowed to do what their tools offer and that is about it.  If you need something to work in a specific way, integrate with partners or customize behaviors on the website you simply can't do it.  Now you've invested possibly hundreds of hours into a website that essentially you just have to scrap and start on a new website that has the flexibility to grow with your business over time.  When considering your online marketing strategy make sure you don't paint yourself into a corner and make a small investment now that will save you thousands of dollars in time or lost business later and allow your business to grow. 

category: Website Design

Jul
12

Why Your Website (Most Likely) Isn't Converting & the Five Most Common Fixes

I hear it all the time.  A website owner and potential customer who tells us that their website isn't converting or sales are dropping off.   They scratch their heads and wonder what they need to do and how they do it.  Here are the top 5 reasons why your website may not be driving business.   

category: Online Marketing
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Jun
12

Enterprise Level Multi-site Content Management System (CMS) with Concrete5

You may or may not be familiar with the award-winning concrete5 content management system (CMS).   It is easy (or easier) to use than Wordpress and as good for development (or better) than Drupal.   One of the latest features in concrete5 is multi-site content management.  Basically the ability to manage multiple sites from a single installation.  This works well for small businesses that need to manage multiple location websites, government agencies or for a large enterprise with a large number of high trafficked websites with individual needs.   

category: Concrete5
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Apr
26

86.5% of WordPress Websites Vulnerable to Hacking; Secure Your Website

Here is an interesting fact.  New research shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits which can allow malware to be added to your website and puts your data at risk. Europe's new General Data Protection Regulations requires a business to responsibly secure customer data and a website. Is your website secure?  WordPress is the most hacked content management system partially because it is the most used.  That doesn't mean it can't be secure.  Let us help you fix a hacked website and secure it.  Visit our website security center.

category: Website Design

Apr
13

68% of Consumers Says that Local Businesses Should have a Blog

We've said it for a while, but a recent study confirms it.  Consumers were asked if they thought a local business should have a blog?  68% of respondents said they should.  When asked what type of information they wanted to see on that blog, the following was their reply:

category: Search Engine Optimization
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Mar
23

What to do BEFORE Your Freelance Website Developer Disappears

I've been developing websites for 22 years now and loved every minute of it.  One thing I've seen too frequently over the years is where someone hires a freelance developer and then at some point they disappear or tell you that they've got a new job and no longer will be able to work on the website for you, leaving you high and dry.  

category: Website Design
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Mar
19

Website Design for Life Insurance Agents & Agencies

Some of the best website design work I think we've done in the last three years has been done for life insurance agents and agencies.  I'm not just talking about design, but about some really cutting edge stuff that allows and agent or an agency to stand out in a very crowded marketplace.   We've done some sites that found some truly niche markets that drove real revenue and did it without breaking the bank.  I think that is one of the great things about the concrete5 content management system, is we are can deliver a site with lower cost, with a ton of functionality that allows business owners, marketers and agents to make real-time changes on their site that  to stay ahead of market demands and allows a website to be a real marketing tool.

What makes a Great Life Insurance Website?

  • Great user interface design can sometimes have a dramatic impact on business.  Last week we made one simple change on a website that the business owner later reported made a 12% change in the number of leads on the website.  If you were to have seen the change before and after you probably never would have guessed it would have made that dramatic of an impact.   But often times it is the little things on a website that determine if it is effective for your business.
  • A website that is search engine optimized is a website that can found in the search engine for the keywords that your customers are typing into Google when they want life insurance.   Is your business being found?  Not only that, but is it converting when you are found.  Doing the things on your website and off of your website that builds your visibility in the search engines is part of what can make an impactful website.  
  • A website that allows you to connect with your stakeholders in meaningful ways and makes you the resource for life insurance is a website that drives business.  What if you could make your website the center of business for not only customers, but agents and other industry leads?  What kind of impact could that have on your business?  You may say, "I'm just a small business, how can I do that?"  Sometimes you don't have to be everything to everyone.  What you just have to do is have a unique proposition that you can own and make yourself the industry leader for that space.  By doing so, you build a community around you and use the community find new prospects.
  • Make sure your website is utilizing the technology that allows your website to be friendly across all devices.  50% of all search done on Google are done on mobile devices.  If your users aren't having the ultimate user experience while on a mobile device on your website those users may be bouncing.  Make sure users get the best experience on mobile.

These are just a few of the things to consider when creating a life insurance website.  How can we help you with your website?  Let us bounce a few ideas off of you.  Contact us at 720.334.PIXO (7496).

category: Website Design

Jan
19

Website Design & SEO Near Me

I've wrote about this some before, but it is a trend that seems to be gaining some steam.  That is users using the phrase "near me" in their local searches.  One great way to take advantage of this trend is to add "near me" appropriately to your website pages.  In the Google My Business listings in the search results, Google uses proximity to find the best local results.  But for the organic results it is kind of a mish mash of different results, depending on the search phrase.  So for example, a search for "website design near me" or "SEO near me" might bring up local results, but also results for companies that have content that best matches that phrase.  So by having that content on your website, you increase your changes of your business being found locally.   Just a quick and free local SEO tip.

category: Search Engine Optimization

Jan
13

Secret Google My Business Map Listing Ranking Factors for 2019

So you have probably seen the map results that show up at the top of some (but not all) search results on Google.  Have you ever wondered how to rank in the Google My Business (GMB) map listings in the search results?  Has your site been hit by the Google Possum update?  Here are some secrets and things you can do to show up on the top of page #1 on Google in the local pack.  The first step is to setup a Google My Business listing here.  It is free and fairly easy to setup, but read this post first.

category: Search Engine Optimization
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Dec
28

How to Make Your Concrete5 or Wordpress Website Load Faster in 2018

There are a few easy and basic things you can do for your Wordpress or concrete5 website to make it load pages faster and increase the page speed.  It will usually take less than 5 minutes to get done and you'll have a better user experience and possibly better SEO rankings, buy that small time investment.

category: Concrete5
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Dec
20

What an Amazing Year 2017 Has Been

 

When I first started writing this post, I wasn't sure what I would be writing about.  But as I started thinking about what we did this year we accomplished some amazing things.  Late last year we opened up our new office in Midway, Utah, just outside of Park City.  We continue to do great stuff in Denver, working with some very innovative companies and doing unique campaigns.   I think some of the most interesting projects we did in 2017 were for clients around the United States.  A couple were the first websites on their kind for their industry and are already having very interesting results.

category: Online Marketing
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Dec
19

Concrete5 Websites for Fortune 500 Companies

Years ago I used to be asked about enterprise level content management using the concrete5 CMS.   I don't hear those questions quite as much anymore.  The U.S. Army uses concrete5 to manage content across all of their garrisons websites.  Pixo has managed a Fortune 500 companies websites for years. All of 100+ sites all run on the concrete5 CMS.  They chose concrete5 because of the flexibility it gives them to manage a number of different things as well as low level training required for their different entities to manage their websites. 

For that same Fortune 500 company, we've launched 31 new websites in just two weeks for the client.   Many of these websites are relatively large, but the tools in concrete5 allow us to easily setup new sites, add content and push the sites live in a relatively short amount of time.

To learn more about our enterprise level content management solutions, website design and development services, visit our Business Packages page.

category: Website Design

Dec
15

Get 20% Off a Website if BYU Beats Utah, One Week Only

It is rivalry week again.  Our Denver clients might be a little less familiar, but our Utah clients know the "Holy War" is firing back up again on Saturday.  From December 16th to December 22nd, get 20% off a new website for new clients or free search engine optimization (SEO) setup (our best offer of the entire year) if the BYU mens basketball team beats Utah.  Hey, we'll even give Utah fans 20% off, because we love all fans.  Custom design, mobile friendly and powerful business websites built to your specifications.  Please take advantage of this great offer.  Contact us today

category: Website Design



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