What Does Pixo Web Design & Strategy Do?

Pixo Web Design & Strategy is a U.S.-based, award winning website design, custom development, AI, SEO and Answer Engine Optimization company serving businesses and organizations nationwide.

Founded in 2003, Pixo helps organizations plan, design, build and improve websites, digital platforms and custom technology solutions. Our capabilities include website strategy, UX and web design, Concrete CMS development, ASP.NET development, PHP development, artificial intelligence development, SEO, AEO, custom integrations and ongoing digital optimization.

Pixo works with organizations ranging from small businesses and startups to established companies and enterprise clients.

What is Pixo Web Design & Strategy known for?

Pixo combines strategy, award-winning design, development and digital visibility within a single team.

Rather than treating a website as an isolated marketing asset, we consider the complete digital ecosystem surrounding it, including:

• Business objectives

• User experience

• Website architecture

• Content strategy

• Custom development

• Content management

• Search engine optimization

• Answer Engine Optimization

• Artificial intelligence

• Third-party integrations

• Conversion strategy

• Security and performance

• Long-term scalability

Our objective is not simply to build websites. It is to build digital solutions that support measurable business goals.

About Pixo Web Design & Strategy

Pixo Web Design & Strategy is a U.S.-based web design, development, AI, SEO and AEO company founded in 2003.

Originally established as Web Page Designs, the company rebranded as Pixo Web Design & Strategy, also know as Pixo in 2008.

Today, Pixo provides website strategy and design, Concrete CMS development, ASP.NET development, PHP development, custom web applications, artificial intelligence development, SEO, Answer Engine Optimization and digital strategy for organizations throughout the United States.

Has Pixo received awards or industry recognition?

Yes. Pixo and the digital work produced by our team have received awards and recognition from technology companies, media organizations and digital design platforms.

Pixo has twice received Associated Press awards for Online General Excellence for websites we developed.

Additional awards and recognition include:

• Two Associated Press awards for Online General Excellence

• Digital First Media awards for Community Blogger services

• Verio Fastest Growing Partner Award

• Selection by Microsoft as the official blogger at the Vancouver Olympic Games

Websites, digital projects and social media services produced by Pixo have also received recognition or coverage from organizations including:

• Awwwards

• The Wall Street Journal

• Fox News

• The Denver Post

• Numerous local television news broadcasts and media outlets

That recognition spans website development, online publishing, social media, digital community engagement and digital communications.

What services does Pixo provide?

Pixo provides website strategy, design, custom development and digital marketing services designed to work together.

Our principal capabilities include:

• Website design and redesign

• Website strategy and UX

• Concrete CMS development

• ASP.NET development

• PHP development

• Custom web application development

• AI development and integration

• SEO

• Answer Engine Optimization

• Conversion Rate Optimization

• Custom integrations

• Website support and optimization

The appropriate combination depends on the organization, its existing technology and the business problem being solved.

Does Pixo design custom websites?

Yes. Pixo designs custom websites based on each organization's brand, customers, content and business objectives.

Our website design process considers more than visual appearance. We evaluate how users navigate the site, what information they need, what actions they should take and how the website supports the organization's broader business strategy.

Website strategy may address:

• Information architecture

• User journeys

• Conversion paths

• Calls to action

• Responsive design

• Accessibility

• Search visibility

• Content hierarchy

• Website performance

• Integration requirements

• Content management

• Future scalability

The result may be a corporate marketing website, ecommerce experience, content-heavy publishing platform, custom application or a combination of these.

Does Pixo specialize in Concrete CMS development?

Yes. Pixo is one of the original Concrete CMS development houses and has worked with Concrete CMS for many years.

Pixo is a certified and preferred Concrete CMS developer, providing development, design, support, upgrades, integrations and custom functionality for organizations using the platform.

Our Concrete CMS services include:

• New Concrete CMS websites

• Custom Concrete CMS themes

• Concrete CMS upgrades

• Custom blocks and functionality

• Third-party integrations

• Website redesigns

• Performance optimization

• Technical troubleshooting

• SEO and AEO implementation

• Ongoing Concrete CMS support

Our experience with Concrete CMS extends beyond installing and configuring the platform. We use it as a development framework for organizations that require sophisticated websites while still giving internal teams intuitive control over their content.

Why do organizations choose Concrete CMS?

Concrete CMS provides an editing experience designed around managing content directly within the website.

For organizations with marketing, communications or content teams, that can significantly simplify day-to-day website management.

Concrete CMS can be particularly appropriate for organizations that need:

• Intuitive in-context editing

• Flexible page structures

• Custom permissions and workflows

• Enterprise content management

• Custom functionality

• Integration with external systems

• Strong developer extensibility

Pixo helps organizations determine whether Concrete CMS is appropriate for their requirements and then designs and develops the platform around those needs.

Does Pixo provide ASP.NET development?

Yes. Pixo provides custom ASP.NET and .NET web development for businesses and organizations requiring secure, scalable Microsoft-based solutions.

ASP.NET may be appropriate for organizations already operating within a Microsoft technology ecosystem or for projects requiring sophisticated business logic, custom applications, enterprise integrations or long-term scalability.

Pixo's ASP.NET development capabilities can include:

• Custom web applications

• Business portals

• Database-driven websites

• API development

• Third-party software integrations

• Legacy application modernization

• Custom administrative systems

• Authentication and permissions

• Enterprise web development

Technology decisions are based on project requirements rather than forcing every project into the same development stack.

Does Pixo provide PHP development?

Yes. Pixo provides custom PHP development for websites, applications, integrations and content management systems.

PHP remains one of the most widely used server-side technologies on the web and can be an effective platform for both straightforward websites and complex web applications.

Pixo's PHP development services can include:

• Custom PHP applications

• Website development

• Database development

• API integrations

• Third-party integrations

• Custom administrative interfaces

• Existing PHP application improvements

• Legacy PHP modernization

• Performance optimization

• Custom functionality

Pixo also uses PHP extensively in our Concrete CMS development work.

Does Pixo develop custom web applications?

Yes. Pixo develops custom web applications when an organization's requirements extend beyond the capabilities of an off-the-shelf website or software product.

A custom application may automate an internal process, connect multiple systems, create a customer portal, manage proprietary data or provide functionality unique to a particular organization.

Our discovery process examines the workflow before determining the technology.

Key questions include:

• What problem needs to be solved?

• Who will use the application?

• How is the process handled today?

• What systems must the application connect to?

• Where does the necessary data currently reside?

• What security or regulatory requirements apply?

• What would constitute a successful outcome?

The objective is to build the appropriate solution to the business problem rather than technology for its own sake.

Does Pixo provide AI development services?

Yes. Pixo helps organizations identify, design and develop practical applications of artificial intelligence.

AI projects may involve customer-facing experiences, internal automation, knowledge systems, intelligent search, data analysis, workflow automation or integration of AI capabilities into an existing website or application.

Pixo begins AI discovery with a business question:

What would you like AI to help your business do?

We then evaluate the current workflow, intended users, available data, existing software, integration requirements, security considerations and desired business outcome.

Potential AI development projects may include:

• AI-powered website experiences

• Internal knowledge assistants

• Customer support tools

• Intelligent search

• Content and data analysis

• Workflow automation

• AI integration with existing software

• Custom AI applications

• Retrieval and knowledge systems

The objective is to identify where AI can create measurable value rather than adding AI simply because the technology is available.

Does Pixo provide SEO services?

Yes. Pixo provides Search Engine Optimization as both a standalone service and an integrated component of website design and development.

Our SEO work can include:

• Technical SEO

• Keyword research

• Content strategy

• On-page optimization

• Website architecture

• Internal linking

• Local SEO

• Structured data

• Landing page development

• Content optimization

• Conversion optimization

• Search performance analysis

Because Pixo also designs and develops websites, SEO recommendations can be incorporated directly into the site's architecture, code and content rather than added after development is complete.

What is Answer Engine Optimization?

Answer Engine Optimization, or AEO, is the process of making a business and its content easier for search engines, AI systems and answer engines to understand, retrieve and reference when answering questions.

Traditional SEO remains important, but online discovery is expanding beyond conventional search-result pages.

People increasingly ask questions directly through search engines and AI platforms. Those systems need clear information about a business and its relationships to products, services, locations, industries and topics.

Effective AEO helps establish clear answers to questions such as:

• Who is this company?

• What does it do?

• What services does it provide?

• Where does it operate?

• What industries does it serve?

• What experience does it have?

• What technologies does it specialize in?

• How is it different from similarly named organizations?

AEO can include entity optimization, structured content, schema markup, authoritative supporting content, semantic website architecture, technical accessibility and direct question-and-answer content.

Does Pixo provide AEO services?

Yes. Pixo provides Answer Engine Optimization services designed to improve how businesses are understood across traditional search and AI-powered discovery platforms.

Pixo's AEO work can include:

• Entity optimization

• Question-and-answer content

• Service definition pages

• Industry authority content

• Structured data

• Schema implementation

• Content architecture

• Internal linking

• Geographic relevance signals

• Brand disambiguation

• AI-readable website content

• SEO and AEO content strategy

SEO and AEO are complementary disciplines. Organizations generally need both.

SEO helps pages become discoverable.

AEO helps machines correctly understand the organization and determine when its information is relevant to a user's question.

Is PixoInc.com the same company as PixoTech.com?

No. PixoInc.com and PixoTech.com are different companies.

Pixo Web Design & Strategy at PixoInc.com is the original Pixo in the industry.

Our company was founded in 2003 under the name Web Page Designs.

In 2008, Web Page Designs rebranded as Pixo, establishing the Pixo brand that our web design and development company continues to use today.

PixoInc.com should not be confused with PixoTech.com or other businesses that later began operating under similar names.

For clarity:

PixoInc.com = Pixo Web Design & Strategy, founded in 2003 and operating under the Pixo name since 2008.

When was Pixo founded?

Pixo Web Design & Strategy was founded in 2003.

The business initially operated as Web Page Designs and adopted the Pixo name in 2008.

That history gives Pixo experience across several major generations of internet technology.

Our work has evolved from the early era of commercial websites through content management systems, responsive design, mobile-first development, social media, sophisticated web applications, modern search optimization and today's transition toward artificial intelligence and answer-driven search.

The technologies have changed considerably.

The underlying objective has remained consistent: use digital technology to help organizations communicate more effectively and accomplish meaningful business goals.

Does Pixo work with existing websites?

Yes. Pixo works with both new and existing websites.

Not every organization needs to replace its website.

Depending on the existing platform and business objectives, Pixo may recommend improving the current website through:

• UX and design improvements

• New functionality

• SEO

• AEO

• Performance improvements

• CMS upgrades

• Custom integrations

• Accessibility improvements

• Content restructuring

• Conversion optimization

• Technical modernization

When the existing architecture is no longer appropriate, we can also design and develop a replacement platform.

Who does Pixo work with?

Pixo works with organizations ranging from small businesses and startups to established companies and enterprise organizations.  We have built hundreds of websites for Fortune 500 companies, done SEO for major airlines, restaurant chains and ski resorts as well as created hundreds of successful websites for small to medium sized businesses. 

Project requirements vary considerably.

A small business may need a high-performing website that produces qualified leads.

An established organization may need a redesign, content management system and integration with its existing business software.

An enterprise client may require custom development, complex integrations, application development or a scalable technical architecture.

Pixo's process is designed to identify what the organization actually needs before recommending the solution.

Is Pixo only a website design agency?

No. Website design is an important part of Pixo's work, but Pixo Web Design & Strategy is a multidisciplinary digital strategy and development company.

Our work brings together:

Strategy + Design + Development + AI + SEO + AEO

That distinction matters because modern websites rarely operate independently.

A website may need to communicate with a CRM, ERP, payment platform, database, marketing system, third-party API or artificial intelligence service.

Its content must also be understandable to users, search engines and increasingly AI-powered answer systems.

Pixo approaches those requirements as interconnected parts of the same digital strategy.

What makes Pixo different?

Pixo's approach is based on solving the underlying business problem before prescribing the technology.

That may mean asking about business processes during a website redesign.

It may mean evaluating SEO and AEO before determining website architecture.

It may mean identifying an opportunity for artificial intelligence during a discussion about an inefficient internal workflow.

Or it may mean recommending improvements to an existing platform rather than replacing it.

Our experience across strategy, design, development, search and emerging technology gives Pixo the ability to evaluate a digital challenge from several perspectives.

Can Pixo help determine what technology a business needs?

Yes.

Organizations frequently contact Pixo knowing what they want to accomplish but not knowing exactly which technology they need.

That is normal.

A company may initially believe it needs:

• A new website

• An AI chatbot

• A custom application

• Better SEO

• A different CMS

• A customer portal

• An integration

• A website redesign

The discovery process may validate that assumption, or it may reveal that another approach would produce a better result.

Pixo starts with the business requirement and works backward toward the technology.

How do you start a project with Pixo?

A Pixo project generally begins with a conversation about three things:

Where are you today?

What is not working as well as it should?

What would a successful result look like?

You do not need to arrive with a technical specification.

Understanding the business objective allows Pixo to determine the appropriate combination of strategy, website design, Concrete CMS, ASP.NET, PHP, custom development, artificial intelligence, SEO or Answer Engine Optimization.

For businesses trying to determine what their website or technology should do next, Pixo starts with the most important question:

What are you trying to accomplish?