A wise business person once told me, "Go where the people are." With the massive growth of social media over the last 5 years it is easy to see where your customers are located these days and the numbers keep growing. It seems that everyone from young kids to grandparents are now using social media.
When doing social media training for businesses and talking to them about the myriad of options and techniques to take advantage of social media you often see some managers getting scrunchy faces as they try to figure out how to take already thin resources and apply them to social media marketing efforts. My answer to those managers concerns are two fold. First you need to control the message. If you aren't the ones controlling the message with your customers than someone else is doing it. Second, tap into resources such as Pixo to help you with you social media strategy and leverage Concrete5 tools such as Twitter feeds on your website to make your social media marketing easier.