Click Through Rates By Position in Organic Search Engine Results

Have you ever wondered how many more clicks someone that ranks position #1 on page #1 on Google?  Here are some interesting facts:

  • Position #1 on average gets 33.4% of all traffic from a Google search
  • Position #2 gets 17.5%
  • Position #3 gets 12% of the clicks.

The following graph show clicks by position.  What this graph tells us is that you have to be on page #1 or page #2 of a search result to be found and obviously higher up is better.


Looking for better ranking?  Been hit by Google Penguin or Panda?  Let us know what we can do to help.

For more information about this blog or Concrete5 please contact Jamie Johnson.