Free Way to Track Website Phone Leads to Get at Your ROI

There are more sophisticated ways to do this, but if you are on a budget and need to track phone leads from your website, here is an inexpensive way of doing it.  This article shows you how to add a little javascript to your website to display different phone numbers to your users so you can track where your leads are coming from.  A pretty slick way to put together an ROI for a campaign.  Here is the code that you would add to the <head> of the page:

var current_page = document.URL; var sourceConfirm = current_page.indexOf(“?source-track”);

var phone_num=”XXX-XXX-XXXX”; if (paidConfirm != -1) { document.cookie = “Track this Source”; } else { }

var cookieCheck=document.cookie.indexOf(“Track this Source”);

if (cookieCheck != -1) { phone_num=”YYY-YYY-YYYY”; } else { }

Replace “?source-track” with whatever parameter you are using to tag the inbound link with.  Replace XXX-XXX-XXXX with your default phone number.   Replace YYY-YYY-YYYY with the variable phone number that you would like tracked.

Put the following tag where you need the phone number to display:


For more information about this blog or Concrete5 please contact Jamie Johnson.