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Oct
16

Forbes Writer Recognizes Pixo VPs Work in Mommy Blogger Social Media and It's Value

Forbes writer Victor Lipman wrote an article today about Pixo Vice President Amber Johnson's speech in Steamboat this last weekend about the effectiveness of mommy blogging social media campaigns.  You can read the entire article here.  To quote Mr Lipman in his Forbes article: "I spent a bit of time perusing their websites, and the reasons for their popularity were quickly apparent.   Mothers often do much of the vacation planning and the sites were full of helpful, useful travel details...Here, the ski mommy bloggers are effectively going from the micro to the macro, connecting with individuals while also getting out their message to the broader universe. All with credibility, interactivity and a nice personal touch." Amber's founding of The Denver Post's Mile High Mamas and work with unique mommy sites like Park City Resort's Snow Mamas since its early beginnings has given Amber unique insights into the power and positioning of mommy bloggin campaigns.  She has worked with many well known brands over the years which gives Pixo a scope and breadth of understanding of social media that we believe few other organizations fully have in the area of mommy blogging. What Mr. Lipman notes and the secret that we share is that mom's and particularly mommy bloggers are a force to be reckoned with in the blogosphere.  A credible mommy blogger talking about a product or service has a powerful impact on other mom’s.  Why is a mom visiting the Park City Resort’s Snow Mamas website 10 times more likely to take action on a purchase?  Pixo and Park City Resort’s Kista Perry have known for years that social media can increase awareness, build credibility, and reputation if you are honest and let moms know what they want to know. To learn how social media and mommy blogger campaigns can help your business drop us a note.
Categories: Social Media Marketing
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Oct
16

A Trip to Concrete5 World Headquarters

A little over a week ago I headed to Oregon to meet with Franz Maruna, CEO of Concrete5 to talk about Concrete5, find out how the marketplace works and see where Concrete5 is heading.  Everyone at Concrete5 that I had a chance to meet were great to speak with and a pleasure to be around.  The corporate office is in a rejuvenated warehouse near downtown Portland on an upper level floor of the building.  Franz mentioned that they are going to be knocking down a wall this week to expand the offices and to increase their space. They currently have 12 employees plus a lot of volunteers. Franz and I sat down to lunch at a local resturant just a few blocks away from the Concrete5 building.  He said that there won't be a new release for Concrete5 in 2012 but he hopes to have a new release ready in early 2013.  Look for some added social functionality to be part of the next release, which is something I know that Pixo clients will be interested in. We talked about how Concrete5 site owners use of the marketplace some because at that time Pixo was in the process of releasing it's first Marketplace add-on, Pixo Form Templates, and we wanted to know how that whole process would work.  Pixo has created a number of add-ons in the past but this is the first add-on we've put into the Marketplace. Franz and his team came about developing Concrete5 partically by accident and partially by necessity.  The earliest version of Concrete5 was developed to run a client website that wouldn't run properly on existing open source CMS systems.  Later what was developed was used for other clients and was slowly built out.  As business got slow during the economic turn down of 2008 the team started a concerted effort on building out what has become Concrete5.  At this time Franz estimates that there are over 250,000 installations of Concrete5 with that number rapidly increasing.  A number of Enterprise level sites are also now using Concrete5. A big thanks to Franz for the time to meet together!
Categories: Concrete5
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Oct
12

New Concrete5 Form Add-on to Put Form Labels in Form Fields

Pixo has just release a new Concrete5 form add-on that allows you to put your Concrete5 form block field labels inside the form field.  This handy add-on allows you to create forms that are more compact which is great when you don't have a lot of space in sidebars and other tight spots to have wide form elements.  This add-on also creates the form fields tableless so if you want to style the form elements using CSS it is easy to do.  Two great custom templates with this one add-on.
Categories: Concrete5 add-ons
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Oct
01

New Concrete5 Form Templates Add-on; Beta Testers Wanted

Pixo has developed a new add-on that allows you to put the label for a text field for the Concrete5 form block inside the text field like you see below.  Often site administrators have limited space for form fields in sidebars  and other areas of a site and as a result the standard Concrete5 block doesn't work well because with the label to the left of the text field it takes up a lot of space.  With the custom templates that install with this add-on you will now be able to create forms that have the lables for text fields and text areas inside the form field.  You also get the advantage of tableless form fields that are easy to style if you want to give your form a particular look. Pixo is looking for some beta testers for this new add-on to try the two available custom templates that are available with this easy to use add-on.  All beta testers will receive a license for this add-on for free and all we ask is that you give us some feedback on the add-on. To become a beta tester please complete the form below.
Categories: Concrete5
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