Digital Marketing & Concrete5 Tips Blog 

Advice, tutorials, news, training and expert advice on the Concrete5 content management system, ecommerce, website design, online marketing and social media optimization from Pixo Web Design & Strategy. To watch training videos visit our Concrete5 videos page.  To learn more about our Concrete5 services or to get your own Concrete5 website please feel free to contact us.

Jun
12

The Art of Brain Hacking for Website User Interface (UI) Design

For all intensive purposes, Brain Hacking is the art and science of creating emotion in users that makes a website stand out, easier to use and make a user want to come back.   When you brain hack in website design, you increase time on site, reduce bounce rates, increase conversions and make the website sticky.   All buzz words the essentially say that website is working for you and your business.

category: Website Design
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May
18

Pixo Launches the Fastest Life Insurance Quoter on the Market using Intellasearch Technology

We launched an amazing life insurance website today.   One that is going to change the industry.   Have you ever need to get a quote on a website and it took you 5-15 minutes to complete the online forms, only to be disappointed in the end?  A new website changes everything.   With lifesbestinsurances.com you can now get life insurance quotes in as little as 10 seconds from up to 50 different name brand carriers.  Life's Best Insurances is a new breed of concrete5 CMS website that uses Intellasearch technology that helps users find the right policy for their situation in the least amount of time possible.   Give it a try!

category: Website Design
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May
17

Pixo in the Wall Street Journal

Pixo Web Design & Strategy has long been known for our great mommy blogger and social media campaigns.  Amber Johnson, Vice President at Pixo, was contacted a week ago to talk about family travel (one of our specialties) for an article in the Wall Street Journal.  What an honor!   The focus of the article was getting kids involved in vacation planning so the article was a family affair.   My children did an amazing job talking about their experiences with planning trips.  I was really proud of them.  Over the years they have had opportunities to work with Disney, Hawaii Tourism Authority, Southwest Airlines, Colorado Ski Country USA, Park City Resort and many more great organizations in experiencing family trips (aka spoiled rotten travelers).   It was great to see that the miles they had logged had also created some learning experiences.  Read the Wall Street Journal article at https://www.wsj.com/articles/dare-to-let-the-children-plan-your-vacation-1494947476

category: mommy blogging

May
08

What to Do When You Aren't Receiving Emails from Your Website Contact Forms

Sometimes I'll hear from clients that they aren't receiving emails from their Concrete5 and Wordpress contact forms on their website.  Usually the assumption is that something is broken with the forms.  Typically that isn't the case however.   Here are some things to try if you aren't receiving emails when the forms are submitted:

  • Check to make sure an email address has been entered into the contact form to send emails to when the form is submitted and check to make sure their isn't a typo in the email address.
  • Check to make sure the DNS zone isn't set to local on your server if you are using a 3rd party email address.  If the DNS zone is set to local then all the emails get routed locally on the server so the emails never go out.
  • Make sure that in your domain name's DNS a SPF and DKIM record is setup so that your server can be authenticated by other servers receiving the emails.   SPF and DKIM records essentially tell other servers that the server the email came from is "approved" to send emails for a particular domain name.  Some email servers, particularly servers with spam filters that are turned on high, will block emails that can't be authenticated.

If you are still having problems, contact us and we can help you fix the form to make sure you are receiving emails from all of your contact forms.

category: Website Design

May
01

Got SSL? Chrome to Show Not Secure Warning on Forms Starting in October

Google has announced that “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”  What does this mean for website owners?   You need to add an SSL certificate to your website now or else website users will get a warning message on forms and search boxes on your website.  Those kinds of warnings could be devastating to business that rely on contact forms for new business communications.

An SSL certificate simply verifies as website and encrypts transactions to secure them.  You see secure pages on credit card payment pages in the past, but now you'll want to secure your entire website.   Having an SSL certificate on your website is a ranking factor (although small) and to help secure communications and transactions of your website it is a worthwhile investment to add an SSL certificate to your website.

Pixo can add an SSL certificate to your website for as little as $45 per year.   Let us know how we can help secure your site.  720.334.PIXO (7496).

Note:  Have a concrete5 CMS website?  Let us know for additional savings on your SSL certificate.

category: Web Security

Mar
20

How Killer Websites & Great Digital Marketing for Start Up Companies is Like March Madness

I love sports.  And I love to draw business ideas about creating teams and starting a business from my sports experience.  The competition and people trying their hardest for perfection and to win both as individuals and teams has always been something dear to my heart.  This is especially true during March Madness.  I'm an Advertising major alum of Brigham Young University (BYU).   Long before I was a student, I loved watching BYU sports.  

In the 2016/17 season BYU had more ESPN top 100 recruits on the team then ever before.  Season ending injuries to their only two seniors meant that the starting lineups consisted of all freshman and sophmores and gave them a depleted bench.  I believe at the time of the injuries all of the starters at that point were the ESPN 100 recruits.  Some of the best young talent in the nation, but they were young and "inexperienced" players who didn't have the calming leadership of a Senior on the floor who knows what to do in specific situations to stay out of trouble.  Because of this wild shots were sometimes taken and there was often a lack of effort on defense that hurt the team.

The BYU team lost (and somewhat badly) to inferior teams that they never should have lost to this last season.  They were also the only team to beat Gonzoga in the regular season when they were the #1 ranked team in the nation, messing up their undefeated season the last game of the year on their own floor.   Talent wise BYU could keep up with any team in the nation I believe.  The problem is that they didn't always want to play defense and too many guys on the team wanted to be "the" guy.  There was a lacked leadership and experience, because of the youth and it showed in more than one game.  There is something to be learned from that.

category: Online Marketing
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Mar
02

Handy Tool to Spam Test Your Email Address

I just came across this handy little website that you can use to check your email address to see what you can do to improve it so your emails won't get caught in spam filters.  Give it a try.  You simply just send an email to the email address that is displayed and then click the button to see your report.

category: Email

Feb
22

The Case for Small Town Businesses to Get Online Savvy & Use Local SEO

Yesterday I attended the Heber Valley Chamber of Commerce meeting and met a lot of bright people.   A couple of weeks ago, Amber Johnson (VP at Pixo) spoke at a Heber Tourism meeting, speaking about social media and search engine optimization for local tourism businesses.   What I recognized from both meetings is how small town businesses have some great opportunities with digital marking to increase their exposure and business in simple ways online. 

category: Search Engine Optimization
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Feb
15

Why SEO is Now All About UI & Marketing Rather Than Black Magic in 2017

At Pixo, we've been doing search engine optimization (SEO) since the very earliest days of search.  If you remember when their wasn't a site named Google and Yahoo was a manually done search index then you would know how long we've been doing SEO.  Oh, how times have changed.

About 7 years ago search, in my opinion SEO started to get dark.  Google wasn't "smart" enough in those days to figure out what sites were about from the content so they asked site users to do a lot of things to explain what the site was about and any kind of a backlink from any site was a "good" backlink.  I remember thinking how strange it was to try to get a link from another website in order to get your website to rank we'll instead of to drive traffic.  But that was how the system worked.  Google didn't want for it to work that way, but they had created that environment and as a result a lot of sites ranked that frankly weren't always great sites.  I remember 10 years ago being frustrated because a nudist website outranked my wedding website for a while for the search phrase "wedding website service."

category: Search Engine Optimization
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Feb
04

Fascinating Insights into Perception & Reality in Website UI Design

For one of our larger and more innovative clients we have recently been finishing up a larger project that will go live in the next couple of weeks.   After building out what will be a truly revolutionary website for the industry we did focus groups on the website to get user feedback so we could make adjustments to get the website perfect.  We gained a lot of great feedback.  Most of it was what was to be expected but some insights were pretty interesting.

As a side project for the same website we were challenged to come up with a new form that was different than anything the industry had seen before as a test.  I can't go into the specifics of it at this time, but think of a quoter form being meshed with an instant messaging user interface and you would have a ballpark idea of what I'm talking about.  There are websites that currently have something similar to this, but I'm not aware of any website in this same space that has something as unique as this.  In the interface it appears like you are talking with someone at the company, but you obviously are not.   A series of questions, like you would have in a form, appear and the user simply answers the questions.  

category: Website Design
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Dec
19

2016 Most Popular Blog Posts

By far our most popular blog post of 2016 was the Definitive Guide to Concrete5 Search Engine Optimization from back in May.  But it is interesting, when looking through the analytics, to see the number of old blog posts from years past that still make it into the top 25.  Still in the top three is the 2014 SEO Rant: Concrete5 vs. Wordpress for Top Rankings in Google post.  A lot of great nuggets of information have been shared from this blog over the years.

The following are the 2016 top 5 blog posts:

1 - Definitive Guide to Concrete5 Search Engine Optimization

2 - Concrete5 eCommerce to be Available in Version 8

3 - Same Great Service, New Address

4 - Pixo to Open New Office in Park City / Midway in August 2016

5 - Concrete5 Salt Lake City Website Design/Development

category: Website Design

Nov
27

13 Years of Amazing Website Development & We have a Gift For You

For the week of Cyber Monday, get a new website for 20% off the regular price.  Our best website, designed to your specifications with a content management system included at the best price of 2016.  This is our gift to our customers as a thank you for a fantastic 13 years of business.  Contact us now to get your website started.

category: Website Design

Nov
23

A Lot to Be Thankful For in 2016

Reflecting this holiday season on the last year, we have a lot to be thankful for.  At Pixo, I have the best team of designers, SEO professionals, developers, content writers, content management specialists and social media gurus that a company founder could ask for.  We've accomplished a lot in the last year.  Opening up a new office in Utah was a big endeavor and I couldn't be more proud of how my team kept things moving.  Everyone on the Pixo team I've been working with for at least two years now and I'm very grateful for the fine work they do.

I'm also very grateful to our clients.  Not just because of the "money" side of the business, but because many, if not most, push us on a daily basis to come up with the best websites in the business.  I look at the websites we were doing just two years ago (and don't get me wrong, they were great back then) and what we are doing now and I'm proud of how we are finding new ways to increase conversions and drive new business for our clients. 

It has been an amazing year and I'd like to thank everyone for making Pixo what it is today and I look forward to 2017 and the great things that are ahead of us in the coming year.


Oct
20

Concrete5 Salt Lake City, Utah Website Design & Development

Salt Lake City, Park City, Provo, Heber City & West Valley Concrete5 Website Services

For over 13 years, Pixo Web Design & Strategy has helped companies with their website design and development needs.  Pixo is a leading provider of the Concrete5 content manage system design, development and theme services in Salt Lake City and surrounding areas.  For 8 years we've been building websites utilizing the extraordinary tools in Concrete5 to help website owners leverage the latest technologies and build their business. 

category: Concrete5
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Sep
22

An Interesting Case Study for Social Media Buzz, Blogging & SEO

Recently I had a conversation with a very smart client about blogging for search engine optimization (SEO).  The best way to have success in attracting new clients through blogging and SEO isn't the traditional way that SEO blogs were done in the past with highly optimized content that is keyword dense.  Don't get me wrong, a good blog post needs to be on target with keywords in it, but if you want to get it to rank, particularly in competitive categories, you need to get some buzz. I'll explain the buzz more in a bit.

category: Search Engine Optimization
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