Digital Marketing & Concrete5 Tips Blog 

Advice, tutorials, news, training and expert advice on the Concrete5 content management system, ecommerce, website design, online marketing and social media optimization from Pixo Web Design & Strategy. To watch training videos visit our Concrete5 videos page.  To learn more about our Concrete5 and Wordpress services or to get your own Concrete5 website please feel free to contact us.

Aug
04

Rant: You are Not a Web Designer if You Are Using InDesign or Illustrator for Your Website Design Mock Ups

Okay.  I just got to get this off my chest!  Some might feel offended, but they need to understand.  If you are a business owner or manager, this might save you some time and money down the road.  But great website design services should usually and almost never should be created in InDesign or Adobe Illustrator!  Why?  They weren't built for it!  Can a wrench be used as a hammer?  Yes, I've done it before, but not ideal.  As any good web designer or developer will tell you it complicates the building process and can make the build time a little longer.  Can a good web designer build a perfect design from InDesign and Illustrator?  We do it all too frequently to the satisfaction of everyone (except for maybe the designer that has to build it).  But 98% of web designers will tell you that a good Sketch or Photoshop file makes life easier and will save you some money down the road. 

category: Website Design
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Jun
24

Wow! 15% Off New Websites During International Small Business Week

Are you a small business just starting up or have been hit by COVID and looking to improve your online marketing.  Google has announced that this week in International Small Business Week.  To support those efforts we are offering 15% new websites until July 1st, 2020.  Looking for a great website that works for your business and allows you to easily manage so you can make changes at the speed of your business?  Or looking for someone to manage your website?  Contact us today at 720.334.7496 and get a FREE consultation and 15% off your new website today!

category: Website Design

May
27

Error When Updating Content in Concrete5 When Using Chrome 83

Are you receiving an error on your concrete5 site when trying to update content.  We have a fix for that.  The latest release of the Chrome browser has a bug in it that is affecting not only concrete5 but other content management systems as well.  A short term fix would be to use the Firefox, Explorer or Safari browsers when editing.  If you need a permanent solution to fix this content editing error, give us a call at 720.334.7496.  We have different options for you.

category: Concrete5

Apr
29

Insurtech Development Services

Pixo has been a leader in the insurtech development services space for over seven years, developing applications, APIs and websites to support the innovation needs of the life insurance industry.  Insurtech refers to the use of technology innovations designed to add efficiency and squeeze out savings from insurance processing models.  Whether you are looking for STP, integrations of divergent APIs, creating workflow systems, machine learning, CRM integrations, integrations with iPipeline, life insurance quoting and application systems or custom website design we can help you move the needle through our consulting and development services.

category: Website Design
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Apr
22

Concrete5 White Label Website Services for Agencies

Are you a marketing agency that wants to offer websites to your clients or a website design agency that has a concrete5 website that you need help with?  You've come to the right place.  Pixo Web Design & Strategy offers white label website design and development services for concrete5 and Wordpress websites.  We work with everyone from Fortune 500 companies to small businesses and can help you with any size project.  Design, development, SEO and social media marketing are our specialties.  We can do as much or as little as you like to help your clients campaign to be a complete success.  We have over 10 years of experience working with the concrete5 CMS and can work within your budget to get you exactly what your client needs.  Give us a call today at 720.334.7496 to get started now.

category: Concrete5

Apr
07

How to add Security to Your Concrete5 & Wordpress Website

These days, adding security to your website is more important than ever.  Website hackers are in full force, trying to find security holes in your website, doing brute force attacks to login to your site or doing malicious activity like doing DDOS attacks to make your website inaccessible.  You need a three fold strategy to keep your website secure. Website security is not just for big enterprise websites.  Small to medium sized websites also need security to keep the bad guys out.  If you've even had to deal with a badly hacked website it can waste hours if not days of your time which reduce productivity and sales.  A small investment up front can save you a LOT of time later.

In this article, we aren't going to cover specific details to secure your concrete5 or Wordpress website.  Every site can be a little different.  What we are going to cover is high level activities that can be used by both enterprise websites and smaller websites.  Good security doesn't have a one pill fixes all strategy.  It is multi-pronged.  And these are the security tips we recommend all sites use:

category: Website Design
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Mar
23

Concerned About a Business Slow-down? 5 Things to Do Now on Your Website Guaranteed to Ignite Your Business.

During the 2008 recession a lot of businesses came to Pixo looking for ways to ignite their marketing after their marketing budgets had been slashed.  They needed solutions and they needed them fast.  What we learned in 2008 applies to the COVID-19 economic slowdown that we face today.  The best thing you can do is to act fast.  Your best friend is to be ahead of the situation and be well positioned for when things see an upturn.  The following are tips and marketing recommendations that can work for all businesses.

category: Online Marketing
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Feb
17

5 Biggest Mistakes Small Business Owners Make with their Website

 

Over the years we've talked with and helped 1,000+ different business owners with their websites. Everything from website design, to eCommerce to search engine optimization.  In interviewing business owners I've found there is a pattern that develops when it comes to their perception of the value of their website and their opportunities from it.  Often times websites either start out bad or start out good, but fail to keep up with the competition  over time. These are the top five mistakes that business owners make with their websites.

category: Website Design
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Jan
28

15% of Millennials Say they Never Use the Internet to Find Local Businesses (12% change in just 1 Year)!

In 2019, the percentage of millennials who said they never used the internet to find local businesses rose to an astonishing 15% (up from just 3% the year before).  This is a remarkable change in usage.  And this survey was done year-over-year with the same survey group.  Why the wild change in usage?  It isn't quite clear yet.  One possible answer is semantics.  It might be how millennials perceive the phrase “use the internet to find local businesses.”  It might be that they look at that phrase to meaning only using the web browser rather than other apps, voice controlled smart devices and other similar internet enabled devices.  It might also mean that alternatives to directory type listings are being used, like social media recommendations.  Also, make sure you are doing what you need to locally to compete with apps like Amazon.  To Millennials Amazon is just as “local” with two-day shipping and may be perceived as more convenient then driving to a local business.  So, most businesses that are product based need to consider online retailers as their competition.   Either way, what a local business owner needs to realize is that young people’s usage is transforming and their perceptions of the best places to get local business information is evolving. 

What should a local business do?

  • Make sure that your Google My Business listing is on the top of the list and optimized properly.  This will help drive traffic from map listings.
  • Get more active on social media to get in front of young people and interact with them.  Don’t necessarily try to sell them but build community and gain a voice.  Also, do hash tag type of campaigns, contests and special offers to build interaction.
  • Go where the young people are going.  YouTube, Yelp and other outlets can be used to drive traffic back to you website and/or store.
category: Social Media

Dec
18

Top 10 Concrete5, Marketing & SEO Blog Posts of 2019

In case you missed them, the following are the top blog posts of 2019.  We had some great blog posts and conversations with clients about them.  If you haven't read it, I'd highly recommend the 'Secret Google My Business Map Listing Ranking Factors for 2019' blog post.  It is the best article you'll find on how to get your map listing ranking on Google.  But we are biased of course.  Enjoy!

  1. The Definitive Guide to Concrete5 Search Engine Optimization (SEO)
  2. Secret Google My Business Map Listing Ranking Factors for 2019
  3. Enterprise Level Multi-site Content Management System (CMS) with Concrete5
  4. SEO Rant: Concrete5 CMS vs. Wordpress for Top Rankings in Google
  5. Iowa State University Awards Pixo to Build Multi-Site Concrete5 Websites for Iowa Public Libraries
  6. How to Migrate Your Website From Wordpress to Concrete5 CMS
  7. How to Make Your Concrete5 or Wordpress Website Load Faster
  8. Concrete5 eCommerce for 5.8
  9. How to get the best Concrete5 themes
  10. Why Now is the Time to Upgrade your Concrete5 & Wordpress Websites
category: Concrete5

Nov
07

Artificial Intelligence (AI) & Machine Learning Benefits in a New Business World & Website User Experiences

We are living in a new era of artificial intelligence computing power (also called AI) and machine learning that is going to affect your business.  New algorithms have been created that can allow computers to "think" and accomplish things that in some cases weren't dreamed about even 15 years ago.  It is a revolution as big as PCs and the iPhone. AI allows a computer to try billions of different scenarios in ways a human mind couldn't that allows it to solve problems and come up with solutions that a brain may not consider or have the ability to consider.

category: Website Design
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Oct
24

Why Online User Business Reviews Matter; Sometimes

We are about 10 years into online business reviews era and a new large study by Womply is giving us better insights to how online business reviews can impact your business.  Do you stress over getting 5-star reviews.  The latest findings say that review are important, but they also tell us 5-stars isn't everything.

Did you know a 5-star rating is actually NOT associated with the highest revenue for small businesses? In fact, 5-star businesses actually earn less on average.  Why?  There could be many factors, but the most likely is that when a customer sees dozens of five star ratings with no 4 or 2 star ratings then they become suspicious.  No business should have a customer not have any complains.  The star-rating sweet spot for revenue is between 3.5 and 4.5 stars, according to Womply’s study. But even businesses that average 35-50% negative reviews earn nearly the same as the average business. 

category: Search Engine Optimization
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Sep
17

Concrete5 Themes

One of the best things about concrete5 themes (aka website template / website design) is that they can look any way you want in concrete5.  There really is no limit to where you can take your website.  When we built a custom concrete5 theme for a website, we look at a number of different things and usually are designs are quite different.  

category: Concrete5
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Jul
24

Managing Multiple Concrete5 Websites in a Single Installation with Multi-Site

Iowa State University recently chose Pixo to setup a multi-site installation for the Iowa state libraries which we just recently unveiled to rave reviews.  The beauty for the managing team is that all the websites are in a single concrete5 installation, so they can easily make one change in many situations that will be applied to what eventually could be 300 websites.  This saves them time and money as well as gives them opportunities to do even more with their websites.

category: multi-site
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May
31

Concrete5 Multi-Site

Pixo is one of the only agencies who has access to the unreleased new concrete5 multi-site.  With concrete5 multi-site you can have technically an unlimited number of websites hosted in a single concrete5 installation, each having their own domain name.  Concrete5 mutli-site has been used by the U.S. Army for years and more recently BASF and Iowa State University has chosen Pixo to setup over 200 websites for the Iowa State Libraries utilizing multi-site.  The new concrete5 multi-site is an enterprise ready application that also works nicely for smaller organizations.  It works just like concrete5, because it is concret5.  The main difference is that you can setup different installations, each having their own sitemap and then utilizing Advanced Permissions give control to each site owner over their site or pieces of their site, that can share resources with other sites.   This is a game changer for organizations that have more than one website, but don't want have to deal with the maintenance or cost of having multiple sites.  Also, SSO becomes much easier with multi-site.

If your organization could use the advantages of multi-site contact Pixo today at 720.334.7496 for a full demonstration of how concrete5 multis-site can work for you.

category: Concrete5



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