Digital Marketing & Concrete5 Tips Blog 

Advice, tutorials, news, training and expert advice on the Concrete5 content management system, ecommerce, website design, online marketing and social media optimization from Pixo Web Design & Strategy. To watch training videos visit our Concrete5 videos page.  To learn more about our Concrete5 and Wordpress services or to get your own Concrete5 website please feel free to contact us.

Dec
19

Concrete5 Websites for Fortune 500 Companies

Years ago I used to be asked about enterprise level content management using the concrete5 CMS.   I don't hear those questions quite as much anymore.  The U.S. Army uses concrete5 to manage content across all of their garrisons websites.  Pixo has managed a Fortune 500 companies websites for years. All of 100+ sites all run on the concrete5 CMS.  They chose concrete5 because of the flexibility it gives them to manage a number of different things as well as low level training required for their different entities to manage their websites. 

For that same Fortune 500 company, we've launched 31 new websites in just two weeks for the client.   Many of these websites are relatively large, but the tools in concrete5 allow us to easily setup new sites, add content and push the sites live in a relatively short amount of time.

To learn more about our enterprise level content management solutions, website design and development services, visit our Business Packages page.

category: Website Design

Dec
15

Get 20% Off a Website if BYU Beats Utah, One Week Only

It is rivalry week again.  Our Denver clients might be a little less familiar, but our Utah clients know the "Holy War" is firing back up again on Saturday.  From December 16th to December 22nd, get 20% off a new website for new clients or free search engine optimization (SEO) setup (our best offer of the entire year) if the BYU mens basketball team beats Utah.  Hey, we'll even give Utah fans 20% off, because we love all fans.  Custom design, mobile friendly and powerful business websites built to your specifications.  Please take advantage of this great offer.  Contact us today

category: Website Design

Dec
02

What Influences Google Search Results Outside of SEO Ranking

Had an interesting conversation with a client this weekend about his ranking in the search engines.  When you do a search for 'Roatan real estate' on Google he has come up in the #1 position on Google ever since we started doing search engine optimization for him.  However, this last week, when he started doing searches he started seeing himself in the #2 position.  When I do the same search it always come up in position #1 and in my third party rank tracking report he has come up #1 every week for months.  So his question was why did he drop?

The answer to that question is he didn't (kind of).  Multiple things can influence search results outside of the typical ranking  algorithm.   I thought it might be interesting to cover some of those here.  

category: Search Engine Optimization
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Nov
30

Concrete5 Video

Looking for a concrete5 video for the latest version of the concrete5 CMS?  You've come to the right place.  This full training video will show you how to edit content, add pages, add blocks and much more in this complete concrete5 tutorial.

category: Concrete5

Nov
23

Concrete5 eCommerce for 5.8 (Community Store)

Are you looking for a great eCommerce for your concrete5 5.8 website? The Community Store will be the solution for you.  With the Community Store ecommerce add-on for Concrete5 you can easily add products to a great shopping cart system with a number of great tools.  Community Store is simple to use.  See a real site in action here

Some of the features include:

  • Full shopping cart functionality
  • Multiple payment gateways to choose from
  • Multiple shipping options
  • Easy to customize

Need the Community Store add-on customized for your concrete5 website?  You've come to the right place.  We have a great deal of experience with both concrete5 and eCommerce systems and can build you a great eCommerce website, with the features you need.  We can also build a custom concrete5 theme to your specifications, utilizing the latest techniques in user interface design to help drive sales.  Let us know what we can do for you.

category: ecommerce

Oct
11

How to Write Amazing, Quality Content for Your Website AND Google

I always start off discussions with clients about website content with this.  "It will probably take more time than you think, but it will be a great process for you to help define your business."   Quality website content is not easy to write because not all of us are writers, but more importantly it can be a challenge to define your business, be engaging and differentiate yourself from your competition.  Really, quality content isn't something Google defines for great rankings.  It is really the reverse.  Great content can drive great website rankings.

category: Website Design
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Oct
05

Website Design One Year Later Serving Midway, Park City & Heber

One year ago today, we opened our new office in Midway, UT (just outside of Park City).  What an incredible year!  The community really embraced us more than could be expected and we've done some amazing things for local businesses.  Only weeks after moving in we started search engine optimization (SEO) work for one local power equipment rental company and literally within three weeks we had them up on page #1 of Google.  Built a website for a new clinical counseling service company in Heber City and in the first week they got a new client from off the website.  Also, had some very successful campaigns for local recreational vehicle rental shop and a really amazing landscape design company in Midway, to just name a few.

category: Website Design
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Sep
22

Giant Pumpkins & Website Design?

When we aren't working hard, we play hard.  And BIG.  For ten years how we've grown giant pumpkins in the Pixo garden.  We have fun here.  This year we are hoping the pumpkin will be over 1,000 pounds.  The picture below is not Photoshopped (if it was Photoshopped we would have made it even bigger--lol).

category: Website Design
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Sep
05

Recession Proof Your Business from Tough Times with Online Marketing

I remember in late 2008 getting calls from wise business owners who were looking to drive new business at the start of the Great Recession.   They had slashed their marketing budgets, but still need to find new business and online marketing was their best strategy.   Basically you can market online to most any segment with any amount of marketing dollars (large or small).  Often times startup businesses, companies that are re-strategizing or business in a depressed market can revitalize their business by strategic investing in online advertising and marketing such as Adwords, Facebook ads or search engine optimization.  

category: Online Marketing
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Aug
28

Case Study: Website Redesign, Adwords & SEO to Revitalize a Denver Business

Almost two months ago we were contracted by a well established Denver/Arvada business that was looking to revitalize their online presence.   By their own admittance, there website had been neglected some and where they use to get new leads on a regular basis they were getting none. 

We did a review of their business goals and their online marketing and immediately found fixable problems.  An outside service (yellow pages) was doing their Google Adwords campaign, which was poorly designed and over priced.  We immediately rebuilt that and the client notified us that immediately they started seeing leads from it.  We then conceptualized a new website to build their brand, improve their mobile presence and renew search engine optimization efforts.  Their previous website use to rank, but had fallen behind the times and as a result wasn't showing up as well in the search engines as it once did.  The new website was an immediate success with additional leads coming from the search engine optimization (SEO) efforts.   They literally, in a month's time, went from mediocre visibility in Google, to being on page #1 of Google for 91% of their keywords that we are optimizing. 

What was their return on investment (ROI)?  From what they were saving in costs to their former Adwords service provider it will nearly pay for their website in the first six months.   Not to mention the significant increase in business that has come from their updated Adwords campaign and their new website is having a substantial impact on their business.  Needless to say, we've found a good new friend in Denver.

Could your business need an online revitalization?  Or are you starting a new business and need website consulting, design and development services?  Let us show you what we can do for you

category: Online Marketing

Aug
24

Where Blogging Campaigns Beat Instagram Every Time

Amber, VP at Pixo and social media guru, recently made some interesting observations.  There has been a trend in the industry towards campaigns on Instagram and away from bloggers in recent years.  I get that.  You go where the people are and Instagram is the current darling, with double digit growth in recent years.   To some degree moms have been replaced with the "pretty people" on Instagram. Again, somewhat understandable, but there are some missed opportunities when doing an Instagram campaign verses a blogging campaign.

category: Social Media
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Aug
14

Trick to Getting Your Website to Page #1 on Google for Local "Near Me" Searches

Local searches on mobile devices are growing 50% faster than mobile searches overall.  If your business wants local traffic, this is a quick little search engine optimization (SEO) trick you can use to get your page on page #1 of Google for a local search.  Simply add the text "near me" on a page that is optimized for local searches.  So, let's say you are a website design agency that has two main local pages.  One is optimized for Denver and Arvada website development and the other is optimized for Park City and Heber City website development.  On each of those page simply (and appropriately) add the text "near me" on the page.  Preferably close to where you mention your location or city.   Why?  Because a growing phrase that is getting used more and more for local searches is "near me." 

category: Search Engine Optimization
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Aug
02

Best Heber City Website Design Experience

I have to tell you about a new client that we've been working with for about a months now on a new website design and search engine optimization.   They were looking to start a new business in Heber City and explained that they didn't have a lot experience with what was needed for their website and wasn't sure what to do.  Frankly, they seemed a little lost and scared and said that they wanted to meet in person because they needed to know who they would be working with before they started the project.   That all made sense to me so I started asking questions about what they would be doing with their business, where they wanted to go and started talking about different online marketing strategies with the pluses and minuses of each.  After about 30 minutes, I asked when they would like to meet.  The response made me chuckle, because I had heard it a couple of times in the previous two weeks.  "We don't need to meet.  I know I want to work with YOU.   You are the first person who has told me what I needed to know and told it to me in a way that I could understand."

Three weeks later we put up a new website for this client and immediately started putting the finishing touches on their SEO.   A few days later the client called and said, "I've already got my first patient from off the website!"  I was thrilled for her.  I told her that wasn't typical to see traffic off the site already, but hopefully it would be the first of many.

If you need a website, online marketing consultation or SEO for your Heber City, Park City or Midway business give us a call:  435-767-7496.

category: Website Design

Jul
05

Heber, Park City & Midway Search Engine Optimization (SEO)

Are you looking for amazing search engine optimization (SEO) services to not only drive local or national traffic to your website, but to increase conversions?  You've come to the right place.   Pixo Web Design & Strategy gets Park City and Heber Valley businesses to page #1 on Google.   We use the latest Advanced SEO techniques to find the right keywords and niches to drive quality traffic back to your website and get your website ranking.   And we aren't expensive.  Some might even call us cheap.  Ask our clients.   Our services provide a lot of value.   One of our higher profile clients, who are located close to Wal Mart in Heber, after many previous failed attempts, where up on page #1 of Google within just one month, because we were able to identify issues and get the right pieces in place to get them ranking.  What can we do for your business?  Give us a call for your local SEO or Advanced Search Engine Optimization needs.  We are located in Midway so we know your local community and know the SEO services you need.  Call now:  435-767-7496.  Also ask about our website design and social media services.

category: Search Engine Optimization

Jun
12

The Art of Brain Hacking for Website User Interface (UI) Design

For all intensive purposes, Brain Hacking is the art and science of creating emotion in users that makes a website stand out, easier to use and make a user want to come back.   When you brain hack in website design, you increase time on site, reduce bounce rates, increase conversions and make the website sticky.   All buzz words the essentially say that website is working for you and your business.

category: Website Design
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