Nov
09

Wow! Sweet Sixteen & A Birthday Present from Us.

I can't believe it is already sweet 16!  What an amazing ride it has been.  Today I spent some time on the WayBack Machine looking at old websites we've built for clients and how far they have come.  I'd like to thank the best clients in the world for a fantastic time of the years.  I really mean that.  Our clients make our success.   Who could have thought when Pixo was started that we would be where we are today.  It has been fun.

We would like to give a special gift to you.  Get 20% off a new website or Advanced Search Engine Optimization setup.  That is an amazing deal.  Just contact us at 720.334.7496 and tell us you saw the ad to get this special offer. 

author: admin | comments (0)

Oct
31

Concrete5 CMS Team Announces End of Life for Version 6

If you have a concrete5 websites that is version 6 or older then now is the time to upgrade to version 8.   The concrete5 team has announced it will no longer be supporting version 6 and older concrete5 versions after 8/24/2019 and they will no longer be selling version 6 add-ons and themes after November 22nd of this year.

The latest versions of concrete5 have many enhancement and security features that make the upgrade to version 8 worthwhile.   Not only that, but you will be able to continue to enhance your website going forward to the latest versions and add-ons.  Although you cannot upgrade from version 6 directly to version 8, the transition for most websites is made relatively easy using tools that the Pixo team has to transfer your website.

Contact us today for a free quote to upgrade your concrete5 website to version 8 and ask about additional enhancements you should make during the transition to get the most out of your concrete5 website.

author: admin | category: Concrete5 | comments (0)

Oct
12

Why You Can't Fix Stupid when It Comes To User Interface Design

Internet users are inherently lazy.  How do I know this?  Because I'm an internet user and I'm lazy.  When it comes to user interface design, you have to make it simple and clear.  Why?  Because if a user has to work for it, they will probably just leave your website.  So, you have to build a website for the "lowest users."  Why?  Because you can't fix stupid. 

I remember a couple of years ago there was a problem with users asking 2 minutes after their registration why they couldn't log in to the website.  It clearly stated on the registration form that their registration would be reviewed and someone would reply after X number of business days.  The client asked me to add a field that was a required field that said "I understand it will take X business days for the registration to be approved."  We also changed the text to red to help users understand that the process required a person to review the application before they could log into the website.  It couldn't be done any other way.  Within 20 minutes of that change going live someone emailed in asking why they couldn't log in?  It was about 5 minutes since they registered and they had checked the required box saying they understood that the application had to be approved before they could login.  Lol

I don't blame the user.  We don't want to read.  Especially when it comes to semi-long forms.  But the little details can sometimes make a big difference when it comes to website conversions, happy customers and reducing the amount of customer service that you have to provided.

author: admin | category: Website Design | comments (0)

Oct
11

Annual Pixo Giant Pumpkin Party

At Pixo, we like to build world-class websites, but we also like to grow world-class pumpkins.  Every year we grow a giant pumpkin for competition.  We also throw a massive giant pumpkin party when we cut the pumpkin from the vine and load it up for the weigh-off.  It is quite the event.  It is our favorite time of the year and we love to celebrate the fall season and the team's hard work.  Our biggest pumpkins was 1,220 pounds in the past (that isn't a typo).  Excited to see where the pumpkin weighs in this year.

author: admin | comments (0)
read full post

Sep
25

Selling Online in 2019: Wix vs Wordpress vs Amazon vs Shopify vs Concrete5

Are you looking to selling products online for your business?  Confused with the myriad of options to choose from when it comes to ecommerce platforms?  Here is a quick list of things to consider when making your options:

  • Wix is easy to use and fairly inexpensive, but it is somewhat limiting.  Particularly if you ever need to make enhancements to your website that outside of what functionality that Wix gives to you.  Basically you don't have access to the source code, so you are somewhat limited to make integrations or custom changes to the website.
  • Wordpress has many popular ecommerce add-ons including Woocommerce that allows for a fairly robust shopping platform.  Some people are big fans of Wordpress and others seem to struggle with the tools to manage the ecommerce.  The strength of Wordpress is that here are a lot of different plugins to give you access to a lot of different functionality and you have access to the source code for custom enhancements.
  • Amazon is a massive shopping platform and putting your products on Amazon gives you access to millions of shoppers.  The downside to Amazon is that they don't give you control of your customers and you have to follow their rules.  Basically you sell products on Amazon, but they are Amazon's customer, so opportunities are limited.
  • Shopify is a powerful shopping platform that is very customizable.  Shopify gives you the ability to create a robust shopping experience.  The downside is it is a little more complicated to use than other options and it is a little more costly.
  • The concrete5 CMS is a popular platform that many users find easier to use than Wordpress and some comparable options.  Concrete5's ecommerce shopping cart system is good for small to medium sized businesses ecommerce needs.  The cost is very low and the code is easily extensible, but the system is not as robust as a Shopify and doesn't have as many extensions as a WooCommerce.
author: admin | category: ecommerce | comments (0)

Sep
17

Why Wordpress 5.0 is Going to Cause Headaches for Many & it Might be the Time for a Change

Have you heard about the new Wordpress 5.0 changes that are coming. For some it will be an improvement (Wordpress has been falling behind for years), but for others it is going to force some pretty radical changes that won't be compatible with their current website.  At Pixo, we have experience with those changes and can guide you through them.  Some business owners might find the new Wordpress 5.0 changes to be welcome.  For some websites making content updates in widgets and the like isn't ideal and the new changes will make updating a website faster and more intuitive.  More like making changes on a Wix or Square Space website, but without the limits.  

author: admin | category: Website Design | comments (0)
read full post

Jul
17

Why a WIX Website Will Cost Your Business Thousands of Dollars

I've seen it more than once.  A new business builds a website on a website builder service like WIX, Square Space or Godaddy because it is an "inexpensive" way to build a website.  They spend a fair amount of time on that site and over time build it out as their business grows, investing a fair amount of time into it.  Then new business opportunities come up and they get stuck.  They need to integrate with 3rd parties or add enhancements that simple services like WIX can't handle.  Basically you have no access to the source code.  You are allowed to do what their tools offer and that is about it.  If you need something to work in a specific way, integrate with partners or customize behaviors on the website you simply can't do it.  Now you've invested possibly hundreds of hours into a website that essentially you just have to scrap and start on a new website that has the flexibility to grow with your business over time.  When considering your online marketing strategy make sure you don't paint yourself into a corner and make a small investment now that will save you thousands of dollars in time or lost business later and allow your business to grow. 

author: admin | category: Website Design | comments (0)

Jul
12

Why Your Website (Most Likely) Isn't Converting & the Five Most Common Fixes

I hear it all the time.  A website owner and potential customer who tells us that their website isn't converting or sales are dropping off.   They scratch their heads and wonder what they need to do and how they do it.  Here are the top 5 reasons why your website may not be driving business.   

author: admin | category: Online Marketing | comments (0)
read full post

Jun
12

Enterprise Level Multi-site Content Management System (CMS) with Concrete5

You may or may not be familiar with the award-winning concrete5 content management system (CMS).   It is easy (or easier) to use than Wordpress and as good for development (or better) than Drupal.   One of the latest features in concrete5 is multi-site content management.  Basically the ability to manage multiple sites from a single installation.  This works well for small businesses that need to manage multiple location websites, government agencies or for a large enterprise with a large number of high trafficked websites with individual needs.   

author: admin | category: Concrete5 | comments (0)
read full post

Apr
26

86.5% of WordPress Websites Vulnerable to Hacking; Secure Your Website

Here is an interesting fact.  New research shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits which can allow malware to be added to your website and puts your data at risk. Europe's new General Data Protection Regulations requires a business to responsibly secure customer data and a website. Is your website secure?  WordPress is the most hacked content management system partially because it is the most used.  That doesn't mean it can't be secure.  Let us help you fix a hacked website and secure it.  Visit our website security center.

author: admin | category: Website Design | comments (0)

Apr
13

68% of Consumers Says that Local Businesses Should have a Blog

We've said it for a while, but a recent study confirms it.  Consumers were asked if they thought a local business should have a blog?  68% of respondents said they should.  When asked what type of information they wanted to see on that blog, the following was their reply:

author: admin | category: Search Engine Optimization | comments (0)
read full post

Mar
23

What to do BEFORE Your Freelance Website Developer Disappears

I've been developing websites for 22 years now and loved every minute of it.  One thing I've seen too frequently over the years is where someone hires a freelance developer and then at some point they disappear or tell you that they've got a new job and no longer will be able to work on the website for you, leaving you high and dry.  

author: admin | category: Website Design | comments (0)
read full post

Mar
19

Website Design for Life Insurance Agents & Agencies

Some of the best website design work I think we've done in the last three years has been done for life insurance agents and agencies.  I'm not just talking about design, but about some really cutting edge stuff that allows and agent or an agency to stand out in a very crowded marketplace.   We've done some sites that found some truly niche markets that drove real revenue and did it without breaking the bank.  I think that is one of the great things about the concrete5 content management system, is we are can deliver a site with lower cost, with a ton of functionality that allows business owners, marketers and agents to make real-time changes on their site that  to stay ahead of market demands and allows a website to be a real marketing tool.

What makes a Great Life Insurance Website?

  • Great user interface design can sometimes have a dramatic impact on business.  Last week we made one simple change on a website that the business owner later reported made a 12% change in the number of leads on the website.  If you were to have seen the change before and after you probably never would have guessed it would have made that dramatic of an impact.   But often times it is the little things on a website that determine if it is effective for your business.
  • A website that is search engine optimized is a website that can found in the search engine for the keywords that your customers are typing into Google when they want life insurance.   Is your business being found?  Not only that, but is it converting when you are found.  Doing the things on your website and off of your website that builds your visibility in the search engines is part of what can make an impactful website.  
  • A website that allows you to connect with your stakeholders in meaningful ways and makes you the resource for life insurance is a website that drives business.  What if you could make your website the center of business for not only customers, but agents and other industry leads?  What kind of impact could that have on your business?  You may say, "I'm just a small business, how can I do that?"  Sometimes you don't have to be everything to everyone.  What you just have to do is have a unique proposition that you can own and make yourself the industry leader for that space.  By doing so, you build a community around you and use the community find new prospects.
  • Make sure your website is utilizing the technology that allows your website to be friendly across all devices.  50% of all search done on Google are done on mobile devices.  If your users aren't having the ultimate user experience while on a mobile device on your website those users may be bouncing.  Make sure users get the best experience on mobile.

These are just a few of the things to consider when creating a life insurance website.  How can we help you with your website?  Let us bounce a few ideas off of you.  Contact us at 720.334.PIXO (7496).

author: admin | category: Website Design | comments (0)

Jan
19

Website Design & SEO Near Me

I've wrote about this some before, but it is a trend that seems to be gaining some steam.  That is users using the phrase "near me" in their local searches.  One great way to take advantage of this trend is to add "near me" appropriately to your website pages.  In the Google My Business listings in the search results, Google uses proximity to find the best local results.  But for the organic results it is kind of a mish mash of different results, depending on the search phrase.  So for example, a search for "website design near me" or "SEO near me" might bring up local results, but also results for companies that have content that best matches that phrase.  So by having that content on your website, you increase your changes of your business being found locally.   Just a quick and free local SEO tip.

author: admin | category: Search Engine Optimization | comments (0)

Jan
13

Secret Google My Business Map Listing Ranking Factors for 2019

So you have probably seen the map results that show up at the top of some (but not all) search results on Google.  Have you ever wondered how to rank in the Google My Business (GMB) map listings in the search results?  Has your site been hit by the Google Possum update?  Here are some secrets and things you can do to show up on the top of page #1 on Google in the local pack.  The first step is to setup a Google My Business listing here.  It is free and fairly easy to setup, but read this post first.

author: admin | category: Search Engine Optimization | comments (0)
read full post