Often times people ask what the best length is for blog posts, page content, homepage content, tweets, Facebook posts, etc. The simple answer: what are you trying to do with that content? Different needs require different applications. But there are good averages to shoot for that studies have found tend to get the strongest engagement.
Studies Show Ideal Content Length For:
Again, these are general guidelines that give you a target. Is some content super successful outside of these averages? Absolutely. Depending on your goals, audience, how technical and design, you may want to go outside the norm. Need some help figuring out what might be best for you? Contact us at 720.334.7496.
I can't believe it is already sweet 16! What an amazing ride it has been. Today I spent some time on the WayBack Machine looking at old websites we've built for clients and how far they have come. I'd like to thank the best clients in the world for a fantastic time of the years. I really mean that. Our clients make our success. Who could have thought when Pixo was started that we would be where we are today. It has been fun.
We would like to give a special gift to you. Get 20% off a new website or Advanced Search Engine Optimization setup. That is an amazing deal. Just contact us at 720.334.7496 and tell us you saw the ad to get this special offer.
If you have a concrete5 websites that is version 6 or older then now is the time to upgrade to version 8. The concrete5 team has announced it will no longer be supporting version 6 and older concrete5 versions after 8/24/2019 and they will no longer be selling version 6 add-ons and themes after November 22nd of this year.
The latest versions of concrete5 have many enhancement and security features that make the upgrade to version 8 worthwhile. Not only that, but you will be able to continue to enhance your website going forward to the latest versions and add-ons. Although you cannot upgrade from version 6 directly to version 8, the transition for most websites is made relatively easy using tools that the Pixo team has to transfer your website.
Contact us today for a free quote to upgrade your concrete5 website to version 8 and ask about additional enhancements you should make during the transition to get the most out of your concrete5 website.
Internet users are inherently lazy. How do I know this? Because I'm an internet user and I'm lazy. When it comes to user interface design, you have to make it simple and clear. Why? Because if a user has to work for it, they will probably just leave your website. So, you have to build a website for the "lowest users." Why? Because you can't fix stupid.
I remember a couple of years ago there was a problem with users asking 2 minutes after their registration why they couldn't log in to the website. It clearly stated on the registration form that their registration would be reviewed and someone would reply after X number of business days. The client asked me to add a field that was a required field that said "I understand it will take X business days for the registration to be approved." We also changed the text to red to help users understand that the process required a person to review the application before they could log into the website. It couldn't be done any other way. Within 20 minutes of that change going live someone emailed in asking why they couldn't log in? It was about 5 minutes since they registered and they had checked the required box saying they understood that the application had to be approved before they could login. Lol
I don't blame the user. We don't want to read. Especially when it comes to semi-long forms. But the little details can sometimes make a big difference when it comes to website conversions, happy customers and reducing the amount of customer service that you have to provided.
At Pixo, we like to build world-class websites, but we also like to grow world-class pumpkins. Every year we grow a giant pumpkin for competition. We also throw a massive giant pumpkin party when we cut the pumpkin from the vine and load it up for the weigh-off. It is quite the event. It is our favorite time of the year and we love to celebrate the fall season and the team's hard work. Our biggest pumpkins was 1,220 pounds in the past (that isn't a typo). Excited to see where the pumpkin weighs in this year.
Are you looking to selling products online for your business? Confused with the myriad of options to choose from when it comes to ecommerce platforms? Here is a quick list of things to consider when making your options:
Have you heard about the new Wordpress 5.0 changes that are coming. For some it will be an improvement (Wordpress has been falling behind for years), but for others it is going to force some pretty radical changes that won't be compatible with their current website. At Pixo, we have experience with those changes and can guide you through them. Some business owners might find the new Wordpress 5.0 changes to be welcome. For some websites making content updates in widgets and the like isn't ideal and the new changes will make updating a website faster and more intuitive. More like making changes on a Wix or Square Space website, but without the limits.
I've seen it more than once. A new business builds a website on a website builder service like WIX, Square Space or Godaddy because it is an "inexpensive" way to build a website. They spend a fair amount of time on that site and over time build it out as their business grows, investing a fair amount of time into it. Then new business opportunities come up and they get stuck. They need to integrate with 3rd parties or add enhancements that simple services like WIX can't handle. Basically you have no access to the source code. You are allowed to do what their tools offer and that is about it. If you need something to work in a specific way, integrate with partners or customize behaviors on the website you simply can't do it. Now you've invested possibly hundreds of hours into a website that essentially you just have to scrap and start on a new website that has the flexibility to grow with your business over time. When considering your online marketing strategy make sure you don't paint yourself into a corner and make a small investment now that will save you thousands of dollars in time or lost business later and allow your business to grow.
I hear it all the time. A website owner and potential customer who tells us that their website isn't converting or sales are dropping off. They scratch their heads and wonder what they need to do and how they do it. Here are the top 5 reasons why your website may not be driving business.
You may or may not be familiar with the award-winning concrete5 content management system (CMS). It is easy (or easier) to use than Wordpress and as good for development (or better) than Drupal. One of the latest features in concrete5 is multi-site content management. Basically the ability to manage multiple sites from a single installation. This works well for small businesses that need to manage multiple location websites, government agencies or for a large enterprise with a large number of high trafficked websites with individual needs.
Here is an interesting fact. New research shows that 86.5% of WordPress websites in the UK are vulnerable to known hackable exploits which can allow malware to be added to your website and puts your data at risk. Europe's new General Data Protection Regulations requires a business to responsibly secure customer data and a website. Is your website secure? WordPress is the most hacked content management system partially because it is the most used. That doesn't mean it can't be secure. Let us help you fix a hacked website and secure it. Visit our website security center.
We've said it for a while, but a recent study confirms it. Consumers were asked if they thought a local business should have a blog? 68% of respondents said they should. When asked what type of information they wanted to see on that blog, the following was their reply:
I've been developing websites for 22 years now and loved every minute of it. One thing I've seen too frequently over the years is where someone hires a freelance developer and then at some point they disappear or tell you that they've got a new job and no longer will be able to work on the website for you, leaving you high and dry.
Some of the best website design work I think we've done in the last three years has been done for life insurance agents and agencies. I'm not just talking about design, but about some really cutting edge stuff that allows and agent or an agency to stand out in a very crowded marketplace. We've done some sites that found some truly niche markets that drove real revenue and did it without breaking the bank. I think that is one of the great things about the concrete5 content management system, is we are can deliver a site with lower cost, with a ton of functionality that allows business owners, marketers and agents to make real-time changes on their site that to stay ahead of market demands and allows a website to be a real marketing tool.
What makes a Great Life Insurance Website?
These are just a few of the things to consider when creating a life insurance website. How can we help you with your website? Let us bounce a few ideas off of you. Contact us at 720.334.PIXO (7496).
I've wrote about this some before, but it is a trend that seems to be gaining some steam. That is users using the phrase "near me" in their local searches. One great way to take advantage of this trend is to add "near me" appropriately to your website pages. In the Google My Business listings in the search results, Google uses proximity to find the best local results. But for the organic results it is kind of a mish mash of different results, depending on the search phrase. So for example, a search for "website design near me" or "SEO near me" might bring up local results, but also results for companies that have content that best matches that phrase. So by having that content on your website, you increase your changes of your business being found locally. Just a quick and free local SEO tip.
So you have probably seen the map results that show up at the top of some (but not all) search results on Google. Have you ever wondered how to rank in the Google My Business (GMB) map listings in the search results? Has your site been hit by the Google Possum update? Here are some secrets and things you can do to show up on the top of page #1 on Google in the local pack. The first step is to setup a Google My Business listing here. It is free and fairly easy to setup, but read this post first.